Between Google updates and changing algorithms, businesses need to constantly review their search engine optimization (SEO) strategies. SEO podcasts are one of the most effective ways to help you stay abreast of the latest trends!
Whether you want to gain a deeper understanding of the technical aspects of SEO or find ways to prioritize SEO improvements in your busy schedule, these five podcasts are sure to offer some helpful insights. Learn more about what they cover, subscribe to your favorites, and receive regular episode updates.
When you’re ready to put your new knowledge to use, contact SEO.com for a proposal!
Benefits of learning SEO through podcasts
Podcasts have become an increasingly popular media form, with Statista anticipating the number of listeners to exceed 110 million in 2029. They’re a favorite for acquiring new information, as they allow you to listen to industry leaders while you perform mundane tasks, such as washing the dishes or driving to work.
Some of the core advantages of using podcasts to brush up on your SEO skills include:
- Up-to-date information: SEO tactics that help you rank today won’t always have the same impact tomorrow. Many podcast hosts release new episodes weekly, enabling you to gain the latest information to inform your strategy.
- Niche industry insights: While effective SEO helps food bloggers, ecommerce store managers, and content marketers get seen online, each industry will have a different SEO approach. Finding an SEO podcast specific to your niche allows you to achieve the upper hand in search engine rankings.
- Time-savvy: Between meeting with clients and managing staff, entrepreneurs have a never-ending to-do list. Listening to a podcast enables you to gain bite-sized nuggets of information whenever you have a gap in your schedule.
- Cost-efficient: Most podcasts are free. Instead of buying yet another marketing book that will collect dust on your bookshelf, you and your team will learn effective SEO techniques — without digging into your training budget.
- Reduces screen: Research suggests that Americans spend more than four hours every day on their phones. Podcasts help to deliver valuable information while giving your eyes a rest.
5 SEO podcasts to subscribe to now
While you can generally gauge the value of an SEO podcast by the synopsis or the ratings and reviews, some podcast channels might slip under your radar. To ensure you subscribe to the best, we’ve rounded up five podcasts that deliver expert insights to supercharge your SEO.
1. The Recipe For SEO Success
Kate Toon is on a mission to demystify the world of SEO, enabling small business owners, ecommerce store owners, and bloggers to understand the basics of search. She meets with industry experts — including Moz co-founder Rand Fishkin — to provide practical tips for you to improve your rankings.
The best part is that each episode is guaranteed gobbledygook-free! If you’re interested in learning how to DIY your SEO without having to Google each term, the Recipe for SEO Success podcast is for you.
2. The Search Engine Journal Show
From SEO tactics to programmatic content — Loren Baker from The Search Engine Journal Show covers a broad range of topics. People with an existing SEO knowledge base will get the most from these episodes, as the conversations with industry experts sometimes air on the technical side.
As a first-time listener to The Search Engine Journal show, you have hundreds of episodes to choose from. Either work your way through the list from the start or listen to an episode based on an area of interest.
3. Voices of Search
Do you lack the time in your schedule to commit to a 60-minute podcast episode? The Voices of Search podcast delivers quick, actionable tips in 30 minutes or less.
Learn more about topics like matching your content format with your audience, mobile SEO trends, and leveraging social media for SEO success.
4. Adventures in Local Marketing
Local SEO offers many benefits for your business, such as attracting prospects in the area and enhancing buyer trust. Claire Carlile helps you discover these perks and more in her monthly podcast — Adventures in Local Marketing.
In each episode, Claire invites an expert from a different industry to dish out tips, answer thought-provoking questions, and provide tactics for long-lasting results. While these professional insights are enough to make this podcast a permanent fixture on your subscription list, you’re also sure to come back for her Room 404 segment. During this part, guests share their marketing gripes and peeves, making for a good laugh.
5. EDGE of the Web
One of the most effective ways to learn about topical SEO news and trends is by tuning into EDGE of the Web. Erin Sparks delivers these weekly episodes, providing a snapshot of what’s happening in the digital marketing landscape.
The podcast welcomes different guests each week, offering even more unique perspectives to the discussion. These insights help you prepare for SEO changes and future-proof your strategy.
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Applying tips and insights from leading SEO podcasts helps you improve your strategy for future success — but don’t stop there! By leveraging personalized support from SEO.com, you can identify specific gaps in your campaigns for more targeted solutions.
SEO.com is powered by WebFX — a leading digital marketing provider that helps clients maximize the return on their marketing investments. With a custom SEO strategy and the expertise of over 500+ SEO experts, you can rank higher on search engines and position yourself ahead of your competitors. For more information about our SEO services, contact our professional team or sign up for a FREE proposal!
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