What Is an SEO Agency?

Want to learn more about SEO agencies — what they do, services they offer, and why you should partner with an agency?

You came to the right place. On this page, we’ll answer all your burning questions about SEO agencies and how you can pick the best one for your company.

Let’s get started!

What is an SEO agency?

An SEO agency is a company that provides SEO as a service to businesses from small and medium-sized businesses (SMBs) to larger companies needing enterprise SEO services. In other words, an SEO agency helps businesses optimize their websites to rank higher in search engine result pages (SERPs).

What does an SEO agency do?

SEO agencies provide website optimization services, designed to help clients rank higher in online search results. Agencies can also provide SEO consulting services to advise clients about their SEO strategy and help guide client expectations when it comes to seeing results.

They may specialize in one or multiple aspects of SEO, including:

On-page SEO

On-page SEO includes improving your website content, internal linking strategy, URLs, and more — things you can directly control on your website.

Off-page SEO

Off-page SEO refers to actions that happen off your website, like earning links from reputable sites in your industry.

Technical SEO

Technical SEO includes auditing and updating backend site elements, like your code and page speed, so your site performs well in search and for users.

When you partner with an agency like ours, you’ll get access to a team of SEO specialists, bringing their expertise in all areas of SEO to your campaigns.

Case study

With WebFX (the team behind SEO.com), this business saw an 89% increase in keywords on page 1, plus a 65% increase in total leads.

Learn More

What services does an SEO agency offer?

SEO agencies may offer a variety of services, which will serve as a differentiator when comparing companies, including:

SEO audits

Some of the best SEO companies will kick off their work with audit services to get a feel for the current state of your website and SEO. This will give you a great benchmark to measure how SEO services improve your site and bottom-line results, like leads and revenue.

Competitor analysis

Services will likely also include an analysis of top competitors in your industry, no matter whether you are a CBD company, dental practice, locksmiths business, energy company, or anything in between — their top-performing site content, their search rankings, and how you can outperform them online.

SEO copy

Next, your agency should offer SEO content services to fill your site with authoritative, helpful, optimized content. Without SEO content, your site won’t appear in search results, and people won’t be able to find your site online.

Earned media

Earned media services will help to strengthen your site’s backlink profile. Receiving links from reputable online sources positions your site as an authority in the eyes of Google, and the number and type of backlinks your site receives will impact where you rank in online search results.

Technical analysis and optimization

In addition to great content, you also need to make sure the backend of your site is optimized. Technical SEO services include things like improving your site’s load time, so users won’t go scrambling back to the search results while they wait for it to load.

Local SEO

Local SEO focuses on helping your site appear in more local searches. This strategy is especially valuable for brick-and-mortar businesses, looking to attract more shoppers to their physical locations.

In addition to standard SEO tactics, local SEO services can include strategies like optimizing your Google Business Profile to help you reach more searchers in your area.

Other marketing services

In addition to SEO, some SEO companies, like ours, offer a host of other digital marketing services like:

• PPC services
• Social media services
• Web design and development
• Email marketing
• And more

When should I hire an SEO agency?

From our decades in the industry, we’ve seen most businesses start their search for an SEO agency when they’re:

• Scaling their SEO efforts
• Struggling to meet SEO goals
• Missing the needed skills to improve their SEO
• Optimizing their marketing costs

If you’re noticing issues with resources and results, that can signal it’s time to outsource your SEO.

How do I hire an SEO agency?

The following best practices can help you hire a reputable SEO agency:

1. Understand your and leadership’s goals for SEO
2. Determine your monthly budget and preferred deliverables
3. List your requirements, like having industry-specific experience
4. Ask your network for recommendations (or search online)
5. Browse your top picks’ case studies and reviews
6. Compile your specific questions to ask
7. Contact your shortlist of agencies to learn more

When shopping for an SEO marketing agency, watch for these red flags:

• Promising results in a short timeframe, like 30 days
• Guaranteeing results, like “guaranteed page-one rankings”
• Refusing to share pricing or deliverables
• Failing to provide referral contact information

Why partner with our SEO agency?

Partnering with our agency for SEO provides many strategic advantages. Here are just a few reasons we’re a top SEO agency.

We have decades of experience

Our team has been in the business of optimizing websites since Google’s early days.

With more than two decades of experience, we bring tried-and-true SEO methods to your campaigns. And we have specialists in every aspect of SEO and digital marketing.

We have a track record of results

All of our campaigns are based on real data, not just “gut feelings.”

With testimonials from hundreds of happy clients, our results speak louder than words. When you partner with us, we’ll help you experience the same great SEO results that help all of our clients stand out online.

We combine account manager expertise with state-of-the-art tech

When you work with us, you’ll get your very own account manager, dedicated to walking you through every step of the SEO process. But your account manager doesn’t work alone. We have a team of specialists in everything from SEO to PPC, social media, and more.

Our team’s combined experience will set your campaigns up for success from the beginning. And our clients get access to our industry-leading tech suite, so you can optimize your SEO for the best possible results.

Connect with your SEO agency partner

Hopefully this page gave you some insights on what SEO agencies do and how they can help you succeed online. We have also compiled a list of SEO agencies in Denver, Chicago, New York, Philadelphia, and other cities in the U.S.

If you’re ready to take the next step, we’d love to hear from you. WebFX is one of the best SEO companies in Canada, the U.S., and around the world. We have over 25+ years of experience crafting revenue-driving SEO campaigns for clients.

Connect with our team to learn more about our services and find out if we’re the right partner for you!