Franchise SEO Services
Behind $10 Billion in Revenue

Franchise SEO services are search engine optimization services customized to franchises and their unique needs.

How much franchise SEO companies cost depends on factors unique to the service provider and the franchise, like:

• Number of locations
• Goals
• Strategy aggressiveness
• Agency location
• Agency expertise

Typically, franchises will spend several thousand dollars per month, but should request a custom quote for the most accurate pricing.

You know that SEO is a tool that all your competitors are using, but what exactly is an SEO strategy? SEO is often used as an umbrella term for many of the digital marketing practices that brands use to connect with their clients and generate leads.

An SEO strategy for your franchise can include:

• Content marketing
• Web design and development
• Digital marketing initiatives like social media and email campaigns

A comprehensive strategy often incorporates as many SEO initiatives as possible — but trying to implement them all at once can be challenging for even the most experienced digital marketers. Whether you’re working on SEO development on your own or you’ve partnered with an SEO agency, there are a few methods you can start with to gauge your success.

Here’s more information about our top three choices for franchise SEO services.

1. Content marketing

Content marketing is the bread and butter of SEO. With helpful, optimized content, your franchise’s website can become a hub of easily digestible information targeted at the people searching for topics related to your products and services.

Content marketing puts keywords right on your website — in blog posts, product descriptions, “about us” pages, and even your homepage. As your ideal audience searches for the keywords you’ve targeted, they will be guided to your site to find the information they need, and hopefully become a lead.

2. Web design and development

You may have useful, SEO-rich content, but an inviting and intuitive web design is what ensures people stay on your site for longer and are more likely to convert. That’s why web development and design is a key part of SEO services. 

Web design is how your franchise makes a strong first impression. Everything from the color palette and font to how easy it is to navigate from page to page can decide how long visitors stay and whether they will choose your services over someone else’s. Web development is more focused on the backend aspects of how your site functions, like loading times, payment integration, and cookies.

When combined, strong web design and development offer users an aesthetically pleasing, streamlined experience that helps them find what they need and supports greater brand awareness for your franchise.

3. Digital marketing

No SEO strategy is complete without online marketing efforts. Modern buyers want a relationship with the brands they buy from. They want to know that on the other end of their devices are people like them who understand their needs. Your franchise can show that through digital marketing initiatives that complement your SEO like email marketing, social media campaigns, and more.

When done well, SEO can propel your franchise’s website to the top of the search results. And given that a third of search engine users click on the first result, a strong SEO strategy can translate into a major increase in online traffic.

There are many benefits of implementing strong SEO practices, including:

• Brand awareness: An established franchise may already have some name recognition, but opening a new location is the perfect time to invest in even more brand awareness. Local SEO services can help get the word out in your area so everyone knows a franchise location is near them.
• Impressive ROI: The return on investment (ROI) of SEO can be immense. Once you optimize your website and marketing materials, you can see an increase in visibility and qualified leads for your franchise. The more people that discover your business through your SEO initiatives, the higher the overall ROI.
• Improved user experience: The purpose of SEO is to make sure your content reaches the right people. When you can deliver answers to your target audience’s questions and search queries, they know they can rely on you, and are more likely to return to your business as a repeat customer.