From small businesses just opening their doors to large, nationwide corporations, everyone is looking for ways to save money while delivering the best products and services. While good search engine optimization (SEO) practices are essential for every brand in the evolving online world, the tools and platforms that help you achieve them don’t have to be expensive.
At SEO.com, our focus is on empowering businesses with the software and expertise needed to enhance their online presence and attract new customers, including our user-friendly SEO.com app for tracking rankings, analyzing competitors, and auditing content.
With our favorite cheap SEO tools and our experts’ support, anyone can boost their rankings and appeal to new customers.
What to look for in your SEO equipment
While all SEO tools may have the same goal of boosting your SEO rankings and ROI, every program will go about it differently. As the most effective SEO strategies vary by day and industry, there is no one correct answer. Instead, every business faces the challenge of determining which options are most suited to their existing processes and will be most helpful in growing their reach. Some factors you should consider are:
- Features: Think about your goals for an SEO tool. Do you need it to help you optimize on-site content? Do you want to see how your competitors rank so you can try to outperform them? What about keeping track of keyword popularity? Knowing what you want your equipment to do can help you narrow down your options.
- Usability: Your SEO tool can have all the features in the world and still be useless if you can’t figure out how to use it. User-friendliness is vital for companies new to SEO, still developing their strategies, or constantly bringing in new people to optimize their workflow.
- Support and training: However, the upfront usability of a program may not be as important as the support and training the provider offers to go with it. An effective support team can guide you through the more complex parts of their program and provide your staff with adequate training to get them off the ground, as well as troubleshoot when issues arise.
- Scalability: The entire purpose of SEO is to reach new audiences and help your business grow. With that in mind, your SEO platform has to be prepared to expand alongside you. This may mean the provider has a tiered product structure or customizable options within their program to accommodate larger brands.
- Value: Finally, how much bang for your buck are you getting from each option? Is the price tag worth what the tool is doing for you? SEO tools can vary vastly in price — there are free options and programs that cost thousands of dollars a month. If you find your choice isn’t worth it, there is surely another one out there that will be.
Our top picks for cheap SEO tools
Now that you know what to look for, see if any of our favorite options stand out to you. Items are ranked from lowest to highest base price.
1. Moz
Price: Starts at $14 monthly for Moz Local
When SEO first became popular as a marketing tool, Moz was one of the first competitors on the block. Today, it still stands as one of the leading SEO suites for comprehensive SEO strategy. Its impressive dashboard helps you explore keywords and instantly detect crawlability issues, allowing you to get your site back in ranking order in no time.
2. Mangools
Price: Starts at $19.90 per month for Mangools Entry (when choosing an annual plan)
For beginners to SEO strategizing, Mangools is an excellent place to get started. It boasts one of the most user-friendly interfaces, with simple-to-understand solutions for:
- SERP tracking and analysis
- Keyword research
- Backlink analysis
- Website metrics and insight
3. SEO Powersuite
Price: $0 for limited features or $299 yearly for the Professional plan
SEO Powersuite includes four integrated applications to target each area of SEO:
- Rank Tracker
- WebSite Auditor
- SEO SpyGlass
- LinkAssistant
This software offers an immersive data suite that may look overwhelming initially, but once you get past the learning curve, you’ll have complete access to all the data you need to develop and maintain an optimized website and SEO program.
4. SE Ranking
Price: Starts at $44 a month for the Essential package
This easy-to-use platform consistently ranks at the top of everyone’s list for its comprehensive features and Google integration. It boasts the largest keyword and domain index of all and can help you implement improvements in your SEO strategy and marketing efforts. The most standout features include:
- Competitor analysis tools
- Keyword rank tracking
- Backlink tracking
- Site optimization
5. Surfer
Price: Starts at $89 a month for the Essential package
If you’re ready to take full advantage of AI in your SEO practices, Surfer may be the right choice for you. This program can crawl your entire site and recommend the keywords you need to use to start ranking against your competitors. Get suggestions on adjusting your articles and revamping your content so more people see it and stay on your site to reach that all-important call to action.
6. Semrush
Price: Starts at $129.95 monthly for Semrush Pro
While Semrush is at the upper end of our pricing options, its all-inclusive nature deserves a look, especially if you’re planning on upgrading other areas of your digital marketing plans, such as content marketing and PPC. This platform will give you many of the tools we’ve already discussed, along with new features like AI writing capabilities.
Work with experienced SEOs to make the most of your new tools
At SEO.com, driving results is what we do. Our decades in the SEO sphere have given us the experience you need to drive results on any platform and using any equipment. We’ll help you make the most of any SEO tool you choose and develop creative strategies that align with your goals.
Start building your custom SEO strategy now — even if you haven’t decided which tool to use. Our marketing team will be happy to discuss your options with you and help you make the right choice for your needs. Connect with us today and generate results that matter.
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